Ads For a Better World: The Power of Digital Attention

  31 March 2026 19:00 (CEST) - 31 March 2026 20:30 (CEST)
  Virtual event on Zoom

What drives people to engage with an ad? What makes a social media ad truly impactful? How can different audiences be reached effectively, even with limited resources? And how does the EU approach advertising? What strategy helped it to succeed in the past? These are some of the questions Nastja Klemenčič will explore with you. She is Head of the Social Media and Digital Multipliers Unit at the European Parliament.

This is the fifth of six interactive events on how to make the digital world yours, funded by the EU’s ERASMUS+ Programme. All participants under 30 can receive a Youthpass Certificate – a European recognition of non-formal learning that looks great on your CV.

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