Buy European – A New Consumer Movement?

  24 June 2025 19:00 (CEST) - 24 June 2025 20:00 (CEST)
  Virtual event on Zoom

Since President Trump began threatening the world with tariffs, consumption has once become political. In response, members of a Reddit forum started looking for European alternatives to American products.

Marketing manager Laura Catz, together with 60 volunteers, transformed this collection of ideas into the online directory Go European. Today, it offers more than 2,300 suggestions for European substitutes, ranging from email services to sportswear.

We speak with Laura Catz about her project, the impact of the “Buy European” movement, whether European products can compete on price, how much sustainability matters, and the sectors in which Europe is still not self-sufficient.