Social media can mobilise communities, change minds or trap activism in echo chambers. In this session, you’ll explore what actually works in digital activism today and how platforms like Instagram shape what people see and think.

You’ll learn the difference between mobilisation and advocacy, how algorithms affect visibility, and how to design messages that reach beyond your bubble without losing your values. The session offers practical tools you can apply to your own campaigns and youth projects.

Led by Yuliia Havryliuk, a civic activist from Ukraine with hands-on experience in Instagram fundraising and advocacy campaigns during the war, turning online reach into real support on the ground.

This is the fourth of six ERASMUS+ special events on how to make the digital world yours, funded by the EU’s ERASMUS+ Programme.

All participants under 30 can receive a Youthpass Certificate – a European recognition of non-formal learning that looks great on your CV.